I’ve always had a knack for finding problems I could solve, or maybe, they had a knack of finding me! This time the problem was twofold: presence and communication.
Presence, and “the power of presence” was never a new concept to me. Let me tell you how I got here.
In 2009, I was working at a luxury line dealership as the “Director of First Impressions” otherwise known as the receptionist. Customer service was my job and satisfied customers was my mission. Everything was served up with southern charm and a warm smile. As the one person in the dealership who knew everything that was going on, I learned of trouble in branding the dealership locally, and online.
While the dealer group itself was well-known in the community, the brand I worked for wasn’t really well-known or respected among its competitors, largely because of lack of marketing and branding from its corporate sector. The internet department’s operation had been passed from one salesperson to another, each getting tired of its complexities. Through some behind the scenes improvements, management gave me the opportunity to take over the department.
In a year I built its online department from the ground up to include website management, social media, internet sales, and reputation management. This, along with working with the dealer group’s advertising agency and our Regional DOM (Director of Marketing) for the brand one-on-one put it among the top of the region’s competition. It was an eye-opening experience and a stepping stone into the expansion of BrandBeast. Put simply, in the times we are in, a digital version of your brand is vital.
So I assume if you have found yourself here and have stayed with me so far then you now know what is it but are questioning why it’s important. Simply put, you have to be present where your audience it. If you aren’t present, you don’t exist. And I want you to exist but not just that, I want you to be the local resource for whatever it is that you do for your community.
And it’s not just about a physical presence anymore. Today’s market revolves around technology and a web presence is essential. But you can’t just rely on a social media presence if you expect growth in your market. Sure a Facebook page or Twitter account is great but these platforms really aren’t made to service your market, they’re made for connecting with them. A virtual presence, whether you have a physical location or not, is vital to bridging the gap between the two.
Presence provides visibility and reach, allows for customer service and competition, and establishes credibility.
It’s no secret that social media and digital marketing trends are on the rise.
The question now is:
How can you minimize your costs while maximizing your presence?
What tools are available to you?
How can you use these powerful tools to connect with your customers and set the stage for new growth?
After years of digital marketing, social, and new media in the corporate world, and some tragic personal events along the way, I decided to give back by allowing my talents to benefit those serving others. I decided to focus my time and efforts to time-strapped solo-entrepreneurs, small businesses, and nonprofits that sought to solve their communications problems by learning and leveraging the new media, social media, and digital marketing tools available to them; as well as, enhancing their current traditional marketing initiatives to achieve the goals they desired for business growth and brand building. That is how BrandBeast was born, though initially with a different name.
Since its inception, I’ve had the pleasure of working with wonderful clients in my hometown of Virginia Beach as well as serving clients in Norfolk, Chesapeake, and the surrounding Hampton Roads area. With the ultimate goal of creating valuable, lasting business relationships leading to more referrals and increased business opportunities, I take pride in putting my social media management, reputation management, brand building and, marketing skills to work for you whether individually or in a cooperative environment.
The truth is many aren’t taking advantage of presence focusing solely on a single platform, whether it be social media or some other new digital marketing trend, or even just resorting to only traditional marketing campaigns. Either they don’t understand how to leverage the tools or they simply don’t have the time to dedicate to making it work while trying to balance day-to-day operations. Stuck between a rock and a hard place. But, in this day and age where a comprehensive marketing plan is crucial to thriving and competing, it simply can’t be put on the back burner.
But my work didn’t end there.
See it’s just about social media; it’s about building the winning combination of communications solutions to put your brand in front of people. Communication is everything. It’ll make or break a sale. It can deter or enhance a business relationship. It can win or lose a client. It. Is. Everything.
So ask yourself:
What communications problem are you trying to solve?
And how can the right combination of tools helps you reach your goal?
I welcome you to explore BrandBeast and let me “Unleash the Power of Your Presence.”